- Company’s localization strategy translates into successive new orders in India
Doosan Heavy Industries & Construction (Chairman & CEO Geewon Park) announced on February 10 that Doosan Power Systems India (DPSI), its local unit in India, has received the NOA (Notice of Award) for a coal-fired project worth 350 billion won (USD 294.35 mil.) from the National Thermal Power Corporation (NTPC), India’s state-run thermal power company.
The project calls for DPSI to take charge of the EPC (Engineering, Procurement & Construction) and comprehensively carry out the design, production and installation of three 660 MW-class boilers for the Barh Super Thermal Power Station in the state of Bihar in Northeast India. The project is scheduled for completion by November 2018.
To boost its competitiveness in the Indian power market, Doosan acquired the local power manufacturing company AE&E Chennai Works in 2011 and established DPSI. Its robust localization efforts have borne fruit as Doosan has been awarded a string of orders in the region, particularly for boilers for the thermal power plants in Kudgi and Lara in 2012 and in Harduaganj in October of last year.
“The localization marketing activities we’ve conducted through our local business have helped us to win new orders in quick succession. As the Indian power market is expected to see continued growth, we are expecting additional orders,” said Changseob Son, head of DPSI.
India is the world’s second-largest coal thermal power generation market after China. Notably, the Modi administration has been actively implementing the “Make in India” initiative to accelerate the growth of its manufacturing industry and attract foreign investors.
To meet the nation’s ever rising demand for electricity, new coal-fired projects with an average combined power capacity of 18 GW are expected every year until 2020.