- Doosan Bobcat aims to expand its tractor and mower business proven in North America.
- GME sales expected to double within five years after posting U.S.$800M in sales last year
Doosan Bobcat's grounds maintenance equipment business is set to enter the European market far beyond its home turf in North America.
Doosan Bobcat announced on 2 February that nine models of its compact tractors are coming to the market in Europe. Its first compact tractors for Europe will be delivered to an Italian dealer who pre-ordered the equipment.
Doosan Bobcat entered the compact tractor market in North America in 2019 and launched its lawn mowers on the continent the following year. Despite being brand new product categories from Bobcat, the products have seen early success in the North American market thanks to Bobcat's strong brand power and product competitiveness, coupled with the growing number of hobby farmers in North America.
In line with the growing demand for GME in the U.S., Doosan Bobcat completed a U.S. $70 million expansion of its production plant in Statesville, North Carolina in October last year.
This year, Doosan Bobcat is expanding its GME efforts in the European market. Starting with compact tractors, a series of GME products including mowers, will be sequentially launched in Europe.
“Since the first compact tractor was introduced to the European market at the Bauma trade fair in Germany last October, more than 100 pre-orders have been received from Italy, the UK, Poland, Benelux, etc.,” said a Doosan Bobcat official, adding “Having posted more than U.S. $800 million in global GME sales last year, we aim to double our growth by 2027.”
▲Doosan Bobcat Tractors make debut in Europe.