On January 8, Doosan Bobcat announced that it had signed an equity investment agreement with Ainstein, a venture business based in Kansas, USA, to develop 'radar sensors', the key component of unmanned solutions.
Ainstein develops and manufactures radar sensors required for air mobility such as drones, and autonomous, self-driving of automobiles. The company has established a competitive edge over its main rivals as it possesses both the hardware and software development capabilities needed to continue improving the performance of its sensors.
Having already maintained a strategic cooperative relationship since 2018, Doosan Bobcat and Ainstein executed a contract to promote the joint development of radar sensor technologies required for the automation of construction equipment in April 2020. Doosan Bobcat decided to make an equity investment in Ainstein in a bid to accelerate the development of unmanned vehicle technologies based on a more stable long-term partnership between the two companies.
Unmanned technology is growing rapidly not only for automobiles but also for construction/compact equipment, whose commercialization looks imminent. Doosan Bobcat's strategy is to occupy the unmanned solution market early on with preemptive investments.
“With this equity investment, we are looking not only to accelerate the development of unmanned technologies, but also to increase sales by securing radar sensor royalties,” said an executive from Doosan Bobcat. "We will continue to play a leading role in the automation of compact construction equipment by incorporating key radar sensor technologies into our product lines as early as possible."
Doosan Bobcat has established its position as the leader of the global compact construction equipment market by aiming itself with innovative technologies such as the commercialized version of Max Control, Apple’s remote control technology based on its mobile operating system (iOS) – a notable achievement that Doosan Bobcat accomplished in 2019 for the first time in the global construction industry.