Press Release

On March 25, Doosan Magazine donated 50 million won (about $43,000) raised from the “10th Love Your W,” a breast cancer awareness campaign organized by W Korea, its fashion magazine, at an event held at Doosan Tower in Jung-gu, Seoul. Among the attendees were Dong-yeong Noh, chairman of the Korea Breast Cancer Foundation, and Doosan Group Chairman Yongmaan Park. The campaign funds will be used by the breast cancer surgery and treatment support program run by the Korea Breast Cancer Foundation. The 10th Love Your W campaign was held at Four Seasons Hotel Seoul on Oct. 27. At the fundraising gala dinner party, more than 160 professionals in fashion, beauty, culture and art gathered to celebrate the campaign’s 10th anniversary. W Korea’s annual breast cancer awareness campaign, established in 2006, aims at educating women on the importance of early detection under the slogan of “Love your breast.” Over the past 10 years, W Korea has raised a total of 450 million won (about $389,000), which has been used to provide free mammograms to more than 5,000 women, and treatments and surgeries to 68 women with breast cancer.▲Doosan Group Chairman Yongmaan Park presented 50 million won raised from the 10th Love Your W campaign to Dong-yeong Noh, chairman of the Korea Breast Cancer Foundation.