Press Release

Doosan Bobcat introduced its latest products and industry-leading technologies at the CONEXPO/CON-AGG 2023, which was held at the Las Vegas Convention Center (LVCC) on March 14-18.

CONEXPO, one of the world's top three construction equipment exhibitions, is held every three years in the United States. This year’s exhibition was held on the largest scale ever, with more than 1,800 exhibitors from around the world, with a floor area of about 260,000 square meters.

As in the automobile industry, autonomous and electric are the two hottest technologies in the construction equipment industry. Doosan Bobcat set up a booth of 2,043㎡ under the slogan ‘If you can dream it, Bobcat can build it,’ and exhibited its cutting-edge electric equipment and autonomous, digital technology that leads the industry.

In the 14th, Doosan Bobcat unveiled the ‘RogueX,’ a concept loader that embodies the future technology that the company aims to develop. The RogueX, an unmanned electric loader, attracted a lot of audiences with its innovative cab-less design.

▲(Left) Doosan Bobcat unveiling its two concept loaders at CONEXPO 2023. (Right) People crowded the Doosan Bobcat booth to see the new products.

Doosan Bobcat also unveiled a prototype of the world’s first all-electric skid-steer loader ‘S7X’. S7X is the company’s new all-electric loader, following the CES 2022 innovation award honoree T7X. Having invented the world's first skid-steer loader and created and dominated the compact equipment industry, Bobcat now reinvented skid-steer loaders with the S7X. The S7X has a maximum operation time of 8 hours, delivers superior performance compared to equivalent diesel-powered loaders, and is nearly silent.

▲Doosan Bobcat’s prototype of its all-electric skid-steer loader, the S7X(Left), and its electric, autonomous concept loader, the RogueX, both unveiled at the CONEXPO 2023.

The company also exhibited the E10e, E19e, and E32e, a series of 1 to 3-ton class electric excavator models that it originally introduced in the European market.

Doosan Bobcat also exhibited a number of its innovative digital features and technologies, such as MaxControl, a remote-control system that uses smartphone, Machine IQ, which uses a telematics system, and an intelligent control function, and a concept form of collision warning and avoidance system. A Doosan Bobcat official said, "We will expand our new product lineups and actively target the global market with industry-leading innovation."

▲(Left) Doosan Bobcat’s 1 to 3-ton class electric excavator models; (Right) Visitors experiencing Doosan Bobcat's collision warning system.

On booth, Doosan Bobcat placed banners and aired a promotional video to support a successful attraction of the Busan Expo.

▲Doosan Bobcat carried out various promotional activities wishing for a successful attraction of the Busan Expo, such as playing a promotional video on a large screen and erecting standing banners.