- Doosan Bobcat holds massive new product launch for its latest construction equipment including compact wheel loaders and R2-Series mini excavators.
- Company will focus on product diversification and technological innovation under the slogan of ‘Next Is Now!’
Doosan Bobcat announced on 22 October 2020 that it had held a virtual new product launching event on October 21 (local time) at its EMEA (Europe, Middle East and Africa) subsidiary based in the Czech Republic, where it introduced a total of twelve new products, the most it has ever introduced at any event.
The new products included a compact wheel loader and a light compaction* customized for the European market, in addition to an R-series small loader and an R2-series mini excavator, both significant upgrades of existing products.
*Compaction: Used to compact soils most efficiently.
The compact wheel loader, which was unveiled for the first time at the event, is a piece of European-specific equipment that can maximize work efficiency even in narrow places with its excellent loading capacity and horizontal articulation feature. Doosan Bobcat plans to boost its market presence in the European compact wheel loader market, estimated at around 20,000 units a year, by achieving an annual sales goal of more than 1,000 units within the next five years. At the product launch, the Company also unveiled its light compaction equipment crucial for asphalt road construction for the first time.
In addition, Doosan Bobcat took the opportunity to announce the European launch of its R Series compact loader, which was introduced in North America last year, attracting a great response, and the R2-Series mini excavator, an upgraded version of its R Series excavators. The European mini excavator market stood at around 90,000 units a year in 2019, accounting for more than 80% of the continent’s total compact construction equipment market. Doosan Bobcat has continuously expanded its market share in the market by strengthening its local dealer network and enhancing its marketing capabilities. It now plans to achieve a 10% market share in Europe in a year or two - largely through the launch of new products.
At the event, the Company also showcased its latest technologies - the results of its intensive innovation efforts - including 'Max Control,' a smartphone-based remote control technology, and 'Features on Demand', which is designed to enable the user to place an order for optional features in the most convenient way, for the first time in the European market.
A representative of Doosan Bobcat said, “The event was significant in the sense that it shared with visitors the strategic direction the Company intends to take to increase its market presence in the continent,” adding, “We will further strengthen our position as a global leader by concentrating our core competencies under the company's iconic slogan “Next Is Now!”, which refers to the its commitment to redefining the compact equipment market by continuously expanding its product lineup and pursuing technological innovation.”
▲Doosan Bobcat had introduced a variety of new products including compact wheel loaders in a virtual new product launching event to increase its market presence in the Europe