New York, NY (October 02, 2018) – Doosan, a global leader in the Infrastructure Support Business, and official partner of MLB is proud to announce the company will be the presenting sponsor of the 2018 National League Division Series (NLDS). Having been the presenting sponsor of the American League Division Series (ALDS) in 2017, this marks the second year of Doosan’s MLB Postseason involvement. The brand will receive significant exposure across national broadcast and MLB-owned channels along with in-stadium brand integration throughout the series.
Throughout the Postseason, fans will continue to see Doosan commercials and branding across broadcast and digital platforms including FOX, FS1, MLB Network and MLB.com. Additionally, MLB and Doosan will create custom features for MLB Network and league digital channels. Doosan will also give fans exclusive access to select NLDS batting practices and press conferences in real-time via Facebook Live.
“We are honored to be an official partner of MLB. Our partnership is nearly a year old, and we’ve seen those efforts help to build additional brand awareness and business opportunities for Doosan in the U.S.,” said Edward Song, Head of Doosan Infracore North America. “We’re excited to be a part of the NLDS and Postseason action again this year, and to give fans access to exclusive NLDS content, Doosan stories and more.”
The Doosan and MLB partnership extends through the end of the 2020 MLB season, with Doosan set to receive branding, media and hospitality benefits throughout the regular season and within MLB Jewel Events including the All-Star Game, Postseason and World Series.
Doosan’s subsidiaries, which reside in the U.S., account for $3 billion (US) in annual revenue and have approximately 4,000 employees, participated in this partnership in hopes of elevating Doosan’s brand awareness in the U.S. market and closely communicating with customers. While Doosan’s presence can be found in every area of the infrastructure support business, Doosan’s subsidiaries including Doosan Bobcat, Doosan Infracore, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services, and Doosan GridTech are strengthening their presence in the U.S. market in the areas of construction equipment, logistics equipment, and energy.
About Doosan: Doosan is Korea’s oldest business organization with a proud history of longer than 120 years. Doosan delivers the basics necessary for improving the quality of people’s lives. Doosan’s history represents a story of dynamic change and growth. Founded in 1896 as Korea’s first modern retail business, Doosan has transformed and established itself as a world-class ISB provider. With about 40,000 employees in 37 countries, Doosan now operates 26 affiliates and 116 global entities. Doosan’s presence can be found in every area of the infrastructure support business, which encompasses energy development, industrial facilities, parts and machinery, heavy equipment, construction, civil engineering, transportation and other value-added areas.
About Major League Baseball: MLB is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. It is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game, with each regular season eclipsing the 73 million mark. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on MLB, visit www.MLB.com.