Doosan, a global leader in the Infrastructure Support Business, is entering the second year and first full season of a multi-year partnership with Major League Baseball. Announced as an official partner of MLB at the start of the 2017 Postseason, Doosan will continue to receive significant brand exposure across national broadcast and MLB-owned channels throughout the 2018, 2019, and 2020 MLB seasons.
In the brand’s first full season with MLB, fans will see Doosan commercials and branding across broadcast and digital platforms including FOX, FS1, MLB Network and MLB.com as well as custom content for MLB Network and league digital channels. Doosan is set to receive marketing and hospitality benefits throughout the regular season and within MLB Jewel Events including the All-Star Game, Postseason and World Series.
“During our first season with MLB, our energy was focused on the Postseason and ALDS, and those efforts yielded a strong increase in brand awareness in the U.S.,” said Edward Song, Head of Doosan Infracore North America. “Heading into the 2018 season, we’re excited to begin the first full year of our partnership, and to continue to grow Doosan through MLB platforms, Jewel Events, and other brand integration opportunities.”
Doosan’s subsidiaries, which reside in the U.S., account for $3 billion (US) in annual revenue and have approximately 4,000 employees, participated in this partnership in hopes of elevating Doosan’s brand awareness in the U.S. market and closely communicating with customers. While Doosan’s presence can be found in every area of the infrastructure support business, Doosan’s subsidiaries including Doosan Bobcat, Doosan Infracore, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services, and Doosan GridTech are strengthening their presence in the U.S. market in the areas of construction equipment, logistics equipment, and energy.