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Color

'The color representing the Doosan Group'

“Endeavour Blue”
“Working hard on new things”

Endeavour Blue is the color of initiative and positivity.
It is the color of determination for a new world with positive thinking and a thirst for challenges.

Endeavour Blue is a warm, hopeful color for a bright future.
It is the color of vitality that foresees the future and prepares for it with a positive attitude.

Rules on background color application

For the logo on the background in the main color or black & white,
100~80% white and 20~0% exclusive colors are used.

Clear Space

Securing a margin around the logo prevents the logo from looking cluttered or chaotic by being overly adjacent to elements such as headlines, main text, and images. Always use minimal margins to maintain the logo’s original form and maximize visibility and visual impact.

When applying Wordmark, it is necessary to secure sufficient space according to the space regulations. Based on Doosan’s “D” height, there must be a minimum space of “D” height on all sides.

Margin B can be applied if it is difficult to assure readability due to space constraints in outdoor media, such as outdoor advertising and stadium fences, where readability is important.

The Open Championship

The Open
Champion-ship

The Open is a time-honored and prestigious golf championship that was launched in 1860, making it the oldest tournament in the history of golf championships. It will celebrate its 151th anniversary this year and is one of the world’s four major men’s golf championships. Since 2010, Doosan has officially sponsored The Open to promote the Doosan brand. We feature The Open-themed advertisements at the championships to promote Doosan’s products and technologies, and present our slogan ‘Building your tomorrow today!’ to promote the Doosan brand identity and project a reliable corporate image.

The Open Championship Official Site

The Open Championship, 2022

The Open Championship, 2019

The Open Championship, 2018

The Open Championship promotion booth, 2016

The Open Championship, 2016

The Open Branding Bus, 2016

The Open Championship, 2016

The Open Championship, 2015

The Open Branding Bus, 2015

The Open Championship promotion booth, 2015

Doosan Match Play
Championship

Match Play Championship

Doosan has held the Doosan Match Play Championship (KLPGA) since 2008 to heighten its brand value and help promote sports in Korea.

The Doosan Match Play Championship is a regular tour tournament presented by Doosan at the Ladena Golf Club in Chuncheon, South Korea, and is the only match play event on the Korea Ladies’ Professional Golf Association (KLPGA) calendar.

During the tournament, the Ladena Golf Club attracts thousands of golf fans who come to watch the nation’s top professional golfers play. Many of them also bring their children and family members to enjoy the terrific views of the golf course landscaped with green grass, blooming flowers, ponds and more. The quick and easy scoring system makes match play especially popular among many golf fans as well as general galleries. The Doosan Match Play Championship will organize a variety of types of domestic golf tournaments in the future and continue to provide new and various attractions for golf fans.

Ladena Golf Club

The Ladena Golf Club, newly renovated prior to the Doosan Match Play Championship, redesigned the existing gentle slopes of its fairway largely to make the course more rigorous, requiring players to develop strategic game plans.
With a series of challenging mounds and 82 bunkers of all types, which create a great harmony with ponds and waterfalls, the Ladena Golf Club elevates the level of the Doosan Match Play Championship and marks the beginning of another tradition.

In consideration of the impact of sunlight and wind, most of the courses face the southeast and all the courses are equally arranged in clockwise and counterclockwise directions. The design allows for a distant view with a unique feel. Accordingly, the beautiful course of the Ladena Golf Club inspires and draws interest among players and galleries.

Ladena Golf Club Website

2022 Match Play Championship

2021 Match Play Championship

2019 Match Play Championship

2018 Match Play Championship

2017 Match Play Championship

2016 Match Play Championship

2015 Match Play Championship

FC Viktoria Plzen

Doosan expands the value of its brand by supporting FC Viktoria Plzen, a prestigious football club in Europe, the home of football.

FC Viktoria Plzen is the most renowned football club in the Czech League, and has won the Czech regular season championship and advanced to the finals of the UEFA Champions League, drawing attention both in the Czech Republic and all of Europe. With uniforms emblazoned with the Doosan logo and an exclusive stadium named ‘Doosan Arena,’ FC Viktoria Plzen is effectively promoting the Doosan brand in the European market.