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The image of talented people Doosan is aiming at is a person who can perform 'Employee Spirit of Doosan.' In order to stand as the first-class corporate leading the 21st century, Doosan has set '4P' as employee spirit, and decided to practice it actively.

Professionalism
Doosan propels for its' employees' professionalism. The employees of Doosan work with mentality of and determination to be 'the best in what I do.' In this sense, Doosan expects its employees to be confident of their products with established goal of their products being the first-grade domestically as well as internationally. Also, continuous effort to improve individual life style of adopting a habit of planning, completing work properly, and being prompt in timing.

Passion
Doosan expects its employees to work with passion. Being ready for any challenge and active participation are the virtue of Doosan employees. Passion also signifies living a happy and active life. To live a happy and active life, Doosan employees need to make an effort in creating a cheerful environment such as being courteous and active in saying hello to one another instead of waiting until the other person to say hello first.

Positive
Doosan employees work with mentality of positive thinking. We cannot further our capacity with negativity. Employees of Doosan need to take an ownership of their work and the company: Doosan employees are expected to report whatever needs to be reported to upper management in timely manner and point out any wrongdoing of subordinates. But, criticism should be made with discretion. Comparing Doosan with other companies on every occasion or being critical without further discretion should be avoided.

Pride
Without the absolute pride of Doosan employee, there is no professionalism and passion. Having a pride refers to being proud of oneself, one's work and the company. In other words, only when one fully understands one's work and feel the importance of work, one can feel the sense of worthiness and dignity. To gain such pride, Doosan employees should work with positive and passionate attitude, and grow into a professional of their profession by trying their utmost best.