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Sports Sponsorship

Doosan is the Official Patron of “The Open Championship”, the world’s oldest and most prestigious of 4 major golf events. Doosan also sponsors other diverse international sports activities to promote Doosan all over the world.

The Open Championship

Doosan is the Official Patron of ‘The Open Championship since 2010 to promote the Doosan brand.

Doosan expressly announced the identity of the Doosan brand in 2011 under the slogan ‘Building Your Tomorrow Today’.

For this, TV commercials and paper advertisement were created under the theme of ‘The Open’, an independent promotion stand was set up at the golf course to introduce all of Doosan businesses and convey its exceptional company image.

Making the advertisement of 'The Open'

A new TV commercial, produced to advertise Doosan businesses with fun, adopted a technique of harmony to how Doosan products can improve game skills. This ad was shot for three days in Las Vegas, U.S., last May, and aired in Korea as well as nationwide in the U.S. and Mexico the ESPN channel. The advertisement spread through YouTube, a video sharing site, social network services, and others, and received great responses such as, “It’s cool and witty for an excavator to play golf,” and “It’s also surprising Doosan has sponsored such a big event.”

Doosan exhibition stand

Under the theme “The Open”, TV commercials and print advertisement have been prepared; an independent promotion stand will be set up at the golf course to introduce all of Doosan’s businesses and to convey Doosan’s brand identity consistently and corporate image as a “Reliable Partner” through the slogan “Building your tomorrow today”.

Doosan Global Business Forum

At the Doosan Global Business Forum 2014 held in Manchester, England, leading politicians, scholars and CEOs from around the world gathered to discuss the major challenges facing the international economy.

Prominent speakers included the Rt. Hon. Sir John Major KG CH, former prime minister of Great Britain and Northern Ireland, Lawrence H. Summers, former U.S. secretary of the Treasury and current Charles W. Eliot University Professor at Harvard University, and Robert Shiller, a recipient of the 2013 Nobel Prize in economics and professor of economics at Yale University.

This was the third year for the Doosan Global Business Forum. For this year’s forum, presentations were also made by Daniela Rus, a robotics technology and artificial intelligence specialist and a professor at MIT, and JB Straubel, co-founder and chief technical officer (CTO) of Tesla Motors, a leading electric vehicle manufacturer.

Attendance at the forum was limited to 50 guests, composed of representatives of preeminent infrastructure companies, CEOs of world-class financial groups, and leaders in various fields of energy, IT and finance from the Americas, Europe and Asia.

The Open Championship, 2014

The Open Championship, 2014