Doosan is the Official Patron of “The Open Championship”, the world’s oldest and most prestigious of 4 major golf events. Doosan also sponsors other diverse international sports activities to promote Doosan all over the world.
Doosan is the Official Patron of ‘The Open Championship since 2010 to promote the Doosan brand.
Doosan expressly announced the identity of the Doosan brand in 2011 under the slogan ‘Building Your Tomorrow Today’.
For this, TV commercials and paper advertisement were created under the theme of ‘The Open’, an independent promotion stand was set up at the golf course to introduce all of Doosan businesses and convey its exceptional company image.
A new TV commercial, produced to advertise Doosan businesses with fun, adopted a technique of harmony to how Doosan products can improve game skills. This ad was shot for three days in Las Vegas, U.S., last May, and aired in Korea as well as nationwide in the U.S. and Mexico the ESPN channel. The advertisement spread through YouTube, a video sharing site, social network services, and others, and received great responses such as, “It’s cool and witty for an excavator to play golf,” and “It’s also surprising Doosan has sponsored such a big event.”
Doosan's TV Commercial for 2012 The Open Making Film for 2012 The Open Doosan's Print Commercial for 2012 The Open
The Doosan exhibition stand was placed in a highly visible location near Mercedez Benz in front of the event entrance. Nearby, a free golf simulator attracted people, and Doosan business was introduced indoors with its product models and figures. Another interesting display was the excavator simulation game where viewer could experience Doosan products directly. The number of visitors to the Doosan exhibition stand reached about 10,000, and Royal & Ancient Golf Club (R&A) representatives and other sponsor companies visited and gave several compliments such as, “I can see Doosan growing at a surprising pace,” and “The exhibition stand is outstanding.” In addition to the exhibition, logos were attached to the tee fences on the course and other locations for exposure during the game.
The Doosan Global Business Forum has been set up to enhance global business cooperation by having industry leaders, renowned experts, and opinion leaders get together for in-depth discussion on the global management environment and industry trends and to share business insights. The forum is held during The Open Championship with Doosan as the official sponsor.
