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Sports Sponsorship

Doosan is the Official Patron of “The Open Championship”, the world’s oldest and most prestigious of 4 major golf events. Doosan also sponsors other diverse international sports activities to promote Doosan all over the world.

The Open Championship

Doosan is the Official Patron of ‘The Open Championship since 2010 to promote the Doosan brand.

Doosan expressly announced the identity of the Doosan brand under the slogan ‘Building Your Tomorrow Today’.

For this, TV commercials and paper advertisement were created under the theme of ‘The Open’, an independent promotion stand was set up at the golf course to introduce all of Doosan businesses and convey its exceptional company image.

Doosan Global Business Forum

Doosan Hosts the Doosan Global Business Forum 2016 in Scotland. Among the attendees were William Hague, a former British foreign secretary; Joseph Stiglitz, a professor of economics at Columbia University; and Changyong Rhee, director of the Asia and Pacific Department of the International Monetary Fund (IMF).

Prominent speakers—including Juan Miranda, the managing director general of the Asian Development Bank (ADB); Felipe Calderon, chair of the Global Commission on the Economy and Climate and former president of Mexico; Danny Alexander, vice president of the Asian Infrastructure Investment Bank (AIIB); and Amitabh Kant, CEO of NiTi Aayog and former Secretary of the Department of Industrial Policy and Promotion in India—shared their views on infrastructure development prospects in Asia and the impact of climate change on the world economy and infrastructure industry.

Doosan Global Business Forum 2016

Doosan Global Business Forum 2016

Doosan Global Business Forum

Making the advertisement of 'The Open'

A new TV commercial, produced to advertise Doosan businesses with fun, adopted a technique of harmony to how Doosan products can improve game skills. This ad was shot for three days in Las Vegas, U.S., last May, and aired in Korea as well as nationwide in the U.S. and Mexico the ESPN channel. The advertisement spread through YouTube, a video sharing site, social network services, and others, and received great responses such as, “It’s cool and witty for an excavator to play golf,” and “It’s also surprising Doosan has sponsored such a big event.”

Doosan exhibition stand

As a Patron of The Open, Doosan is a global infrastructure support company that has been making a consistent contribution to this major sporting event by providing not only sponsorship but also pre-event on-course construction equipment. Doosan exhibition booth offers a variety of exciting activities such as power plant and excavator VR (virtual reality) simulation, a life-like photo zone. And to provide a glimpse of our Infrastructure Support Business, Doosan has prepared a variety of services such as a free charging locker for mobile devices and an interactive vending machine for free bottled water. Branding bus is all around in the area during the golf event, to proudly delivering our logo and brand messages.

The Open Championship, 2015

The Open Championship promotion booth, 2016