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Sports Sponsorship

Doosan is the Official Patron of “The Open Championship”, the world’s oldest and most prestigious of 4 major golf events. Doosan also sponsors other diverse international sports activities to promote Doosan all over the world.

The Open Championship

Doosan is the Official Patron of ‘The Open Championship since 2010 to promote the Doosan brand.

Doosan expressly announced the identity of the Doosan brand in 2011 under the slogan ‘Building Your Tomorrow Today’.

For this, TV commercials and paper advertisement were created under the theme of ‘The Open’, an independent promotion stand was set up at the golf course to introduce all of Doosan businesses and convey its exceptional company image.

Making the advertisement of 'The Open'

A new TV commercial, produced to advertise Doosan businesses with fun, adopted a technique of harmony to how Doosan products can improve game skills. This ad was shot for three days in Las Vegas, U.S., last May, and aired in Korea as well as nationwide in the U.S. and Mexico the ESPN channel. The advertisement spread through YouTube, a video sharing site, social network services, and others, and received great responses such as, “It’s cool and witty for an excavator to play golf,” and “It’s also surprising Doosan has sponsored such a big event.”

Doosan exhibition stand

Under the theme “The Open”, TV commercials and print advertisement have been prepared; an independent promotion stand will be set up at the golf course to introduce all of Doosan’s businesses and to convey Doosan’s brand identity consistently and corporate image as a “Reliable Partner” through the slogan “Building your tomorrow today”.

Doosan Global Business Forum

Doosan held the Doosan Global Business Forum 2015 in Edinburgh, Scotland. Among the attendees were Gordon Brown, former British Prime Minister; Gene Sperling, former Director of the U.S. National Economic Council(NEC); Justin Yifu Lin, former Senior Vice President of the World Bank; Shri Rajiv Mehrishi, Secretary of the Ministry of Finance, India; and Amitabh Kant, Secretary of the Ministry of Commerce and Industry, India.

Prominent speakers included Joan Ogden, Professor at the University of California, Davis, and a specialist in the economics of hydrogen and alternative energy technology; and Gita Gopinath, Professor of Economics at Harvard University. Each presentation was followed by a Q&A session with more than 50 guests, comprising representatives of preeminent Infrastructure Support Business companies, leaders in the energy industry and CEOs of world-class financial groups from around the world.

The Open Championship, 2015

The Open Championship, 2015