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Doosan

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Sports Sponsorship

Doosan is the Official Patron of “The Open Championship”, the world’s oldest and most prestigious of 4 major golf events. Doosan also sponsors other diverse international sports activities to promote Doosan all over the world.

The Open Championship

Doosan is the Official Patron of ‘The Open Championship since 2010 to promote the Doosan brand.

Doosan expressly announced the identity of the Doosan brand in 2011 under the slogan ‘Building Your Tomorrow Today’.

For this, TV commercials and paper advertisement were created under the theme of ‘The Open’, an independent promotion stand was set up at the golf course to introduce all of Doosan businesses and convey its exceptional company image.

Makin the advertisement of 'The Open'

A new TV commercial, produced to advertise Doosan businesses with fun, adopted a technique of harmony to how Doosan products can improve game skills. This ad was shot for three days in Las Vegas, U.S., last May, and aired in Korea as well as nationwide in the U.S. and Mexico the ESPN channel. The advertisement spread through YouTube, a video sharing site, social network services, and others, and received great responses such as, “It’s cool and witty for an excavator to play golf,” and “It’s also surprising Doosan has sponsored such a big event.”

Doosan’s TV Commercial for 2011 The Open

Doosan is the Patron for The Open Championship, one of the world’s oldest golf tournaments that boasts a 150-year history. View a video clip on the making of Doosan’s commercial of the Championship and some behind-the-scenes moments.

Doosan’s TV Commercial for 2011 The Open

Doosan is the Patron for The Open Championship, one of the world’s oldest golf tournaments that boasts a 150-year history. View a video clip on the making of Doosan’s commercial of the Championship and some behind-the-scenes moments.
Doosan’s Print Commercial for<br/> 2012 The Open

Doosan’s Print Commercial for
2012 The Open

Doosan's TV Commercial for 2012 The Open Making Film for 2012 The Open Doosan's Print Commercial for 2012 The Open

Doosan exhibition stand

Under the theme “The Open”, TV commercials and print advertisement have been prepared; an independent promotion stand will be set up at the golf course to introduce all of Doosan’s businesses and to convey Doosan’s brand identity consistently and corporate image as a “Reliable Partner” through the slogan “Building your tomorrow today”.

Doosan Global Business Forum

“Doosan Global Business Forum 2013,” the second one after 2012, is to be held in Edinburgh, U.K., the venue for the “The Open Championship”. This year’s forum, which will not be opened to the press, will feature a special speech about global geological risks by Ms. Condoleezza Rice, the former US Secretary of State, a 1:1 discussion with world-renowned economists such as Nobel Prize winner Paul Krugman on the global economic outlook, and presentations from and discussions with industry experts on the opportunities and changes for infrastructure industry arising from urbanization and development of ICT (Information and Communications Technology).

The Open Championship(British Open)