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Brand Cues

Worldwide Communication Activities

Doosan delivers a positive image focused on its ‘Commitment to people’ through a series of advertisements. Doosan also sponsors international sports activities to promote the company all over the world.

  • Advertisement

    Doosan delivers messages focused on “Dedication to the people” through a series of advertisements.

    • Corporate advertisement Doosan Heavy Industries ↦ Construction, 2013

      Corporate advertisement Doosan Heavy Industries & Construction, 2013

      Doosan Heavy Industries & Construction Our Companies

      The Earth is the most beautiful planet in the universe. But it is a place of constant thirst to some and frightening darkness to others. Learn how Doosan Heavy Industries Construction delivers light and water to the least reached places on earth.

      Our Earth is the most beautiful planet in the universe. But not all of the 7 billion people on our planet experience that same beauty. For some, it is a dry, thirsty place. For some, it is a dim, dark place. At Doosan, we are turning the earth’s oceans into drinking water for them. We are turning its resources into light for them. Wherever light and water are lacking, our technology is delivering. Building your tomorrow today Doosan.

      • 2013 TV Commercial (30sec)

        30Sec

        2013 TV Commercial (30sec)

        Doosan Heavy Industries & Construction Our Companies

        Our Earth is the most beautiful planet in the universe. But not all of the 7 billion people on our planet experience that same beauty. For some, it is a dry, thirsty place. For some, it is a dim, dark place. At Doosan, we are turning the earth’s oceans into drinking water for them. We are turning its resources into light for them. Wherever light and water are lacking, our technology is delivering. Building your tomorrow today Doosan.

      • 2013 TV Commercial Making Film

        Making Film

        2013 TV Commercial Making Film

        Doosan Heavy Industries & Construction Our Companies

        (No Narration)

    • Corporate advertisement Doosan Infracore, 2012

      Corporate advertisement Doosan Infracore, 2012

      Doosan Infracore Our Business

      Global manufacturer of infrastructure for the world – Doosan Infracore. The clip represents the company’s determination to create a better and more affluent life for the whole world with its innovative products.

      Global manufacturer of infrastructure for the world – Doosan Infracore. The clip represents the company’s determination to create a better and more affluent life for the whole world with its innovative products.

    • TV Commercial - The Open, 2012

      TV Commercial – The Open, 2012

      Doosan Corporation Our Companies

      The making film with the lively scenes from shooting of Doosan’s TV commercial for sponsorship of “The Open” golf tournament with 150 years of history.

      The making film with the lively scenes from shooting of Doosan’s TV commercial for sponsorship of “The Open” golf tournament with 150 years of history.

  • Sponsorship

    Doosan has provided global support and sponsorship to diverse sporting events including The Open Championship, the world’s oldest and most respected golf tournament.

    • The Open Championship

      The Open Championship

      Doosan has been sponsoring The Open Championship to promote the Doosan brand since 2010. TV commercials and print ads based on the tournament, and independent booths in the links, will consistently help boost the reliable image of the company.

    • FC Victoria Plzen

      FC Victoria Plzen

      Doosan expands the value of its brand by supporting FC Viktoria Plzen, a prestigious football club in Europe, the home of football. Uniforms with the Doosan logo on and the exclusive stadium named ‘DOOSAN Arena’, the FC Viktoria Plzen is effectively advertising the Doosan brand in the European market.

    • Doosan Match Play Championship

      Doosan Match Play Championship

      Doosan has held the ‘Doosan Match Play Championship’ (KLPGA) since 2008 to heighten the brand value and to advance Korean sports.

  • Trade Fairs

    By participating in all the major global trade fairs, Doosan introduces its products and services while proving its strong competitiveness in comparison with other world-class manufacturers and service providers at the fairs.

    • POWER-GEN International 2012

      Power Gen International

      It is the world’s largest trade fair of power generating facilities held in Orlando, the U.S., participated by more than 1,000 renowned global power generation facility suppliers including General Electric (GE), Siemens and Alstom, which show off their cutting-edge technologies in their machinery. In a huge separate exhibition hall, Doosan Heavy Industries & Construction launched an active marketing campaign targeting the power generation plant and power generator engine markets of the United States. Since 2004, Doosan Heavy Industries & Construction has dispatched dozens of executives and staff to each of more than 10 international trade fairs of power generation, seawater desalination and nuclear power generation. In an independent booth of each fair, Doosan personnel always carry out their promotional, sales and purchase activities aggressively in addition to their active participation in technical conferences of the fair.

      Doosan Heavy Industries & Construction : POWER-GEN

    • INTERMAT 2012

      BAUMA

      BAUMA, called ‘the world’s largest exhibition’, is held every three years to display global construction equipment. Doosan Infracore presented more than 50 types of products, including excavators, wheel loaders, ADTs, Bobcat’s compact equipment and Doosan Portable Power’s machines at BAUMA held in Munich, Germany, in April 2016, demonstrating its position as one of the top-tier manufacturers in the world.

      Doosan Infracore : BAUMA

    • CONEXPO 2017

      CONEXPO

      CONEXPO-CON/AGG, held in Las Vegas, United States, every three years, has been well-positioned as one of the largest construction equipment expositions in the world, along with BAUMA. In CONEXPO 2017, Doosan Infracore has installed a 3,800㎡ booth for Doosan and Bobcat, its construction equipment brands, to display a full lineup of equipment such as compact and mid-to-large-sized construction equipment, generators, air compressors and lighting towers.

      Doosan Infracore : CONEXPO

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Click the following links to see more related topics.

Our Belief

Our Belief

The Doosan Credo - the exclusive belief and philosophy for creating a globally proud Doosan.

Meet Our People

Meet Our People

Creators of performance with professionalism and unrelenting spirit - This is the people at Doosan.

Film & Print

Film & Print

This introduces you to various multimedia contents about Doosan including companies, business and personnel.

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